Meaning of DISRUPTION
| Pronunciation: | | dis'rupshun
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 WordNet Dictionary |
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- [n] an act of delaying or interrupting the continuity; "it was presented without commercial breaks"
- [n] the act of causing disorder
- [n] an event that results in a displacement or discontinuity
- [n] a disorderly outburst or tumult; "they were amazed by the furious disturbance they had caused"
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| | Synonyms: | | break, commotion, dislocation, disturbance, flutter, gap, hoo-ha, hoo-hah, hurly burly, interruption, kerfuffle, perturbation, stir, to-do, turmoil |
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| | See Also: | | abruption, barracking, break, breakdown, breaking off, delay, dislocation, disorder, disturbance, garboil, heckling, holdup, incident, interjection, interpellation, interpolation, interposition, interruption, storm, storm center, storm centre, surprisal, surprise, tempest, tumult, tumultuousness, uproar | |
| Products Dictionary |
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| | Definition: | | Disruption
Great campaigns are always ruptures with the prevailing advertising language. Not only in style but in content. Great brands are those that tell us something new. The issue therefore is breaking with conventional thinking at the strategic level.--Jean-Marie Dru, From Disruption. Advance praise for Disruption Dru offers not just a convincing context but a successful methodology for breaking out of creative ruts. There`s nothing like stirring up a little turbulence to get new thoughts flying. In this book, Dru tells how to pump new energy into brands, with fresh, even revolutionary thinking. --Aldo Papone, Senior Advisor, American Express Company. Dru`s advertising theories in Disruption are nontraditional, which is exactly what you need to regain the interest and trust of today`s consumers. --Scott Bedbury, Senior Vice President, Marketing, Starbucks Coffee Company. I read Disruption with admiration and recognition. The neat marketing premise of disruption, as articulated, is brilliant. The case studies are compelling...making this an unusually easy read. --Owen J. Lipstein, Editor-in-Chief, Psychology Today, Spy, Mother Earth News. Whether you`re an actress or an ad-filmmaker, Dru`s right: it`s the unconventional `Disruption` that makes the lasting impression. --Susan Blakely, Actress/Former Ford Agency Covergirl. I enjoyed reading Jean-Marie Dru`s book and found myself nodding my head rather than nodding off. It`s a timely and well-argued reminder of the need to be different. --David Abbott, Chairman, Abbott Mead Vickers BBDO Ltd. Dru offers a truly absorbing compendium of the what, how, and why of creating advertising that takes consumers by surprise--advertising that is different but effective. He offers a distinctive approach to discovering unconventional but sensible ideas for brands and for the advertising that supports them--in print, TV, or the Internet. --Stephen A. Greyser, Professor of Marketing/Communications, Harvard Business School. Dis more details ... |
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| Webster's 1913 Dictionary |
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| | Definition: | | \Dis*rup"tion\, n. [L. disruptio, diruptio.]
The act or rending asunder, or the state of being rent
asunder or broken in pieces; breach; rent; dilaceration;
rupture; as, the disruption of rocks in an earthquake;
disruption of a state.
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| Thesaurus Terms |
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| | Related Terms: | | alienation, anarchism, anarcho-syndicalism, anarchy, antinomianism, badness, bloodbath, blue ruin, breach, breach of friendship, break, breakup, carnage, chaos, cleavage, cleft, confusion, consumption, crack-up, criminal syndicalism, damnation, decimation, depredation, derangement, desolation, despoilment, despoliation, destruction, devastation, diffusion, disaffection, disarrangement, disarray, disarticulation, discomfiture, discomposure, disconcertedness, discourtesy, disfavor, disharmony, dishevelment, disintegration, disjunction, disorder, disorderliness, disorderly conduct, disorganization, dispersal, disproportion, disruptiveness, dissolution, disturbance, disunion, disunity, divergence, dividedness, division, entropy, estrangement, exfoliation, falling-out, fragmentation, frowned-upon behavior, haphazardness, havoc, hecatomb, holocaust, hooliganism, horseplay, impropriety, incoherence, indiscriminateness, inharmonious harmony, irregularity, lynch law, misbehavior, misconduct, misdemeanor, misdoing, misrule, mob law, mob rule, mobocracy, most admired disorder, naughtiness, nihilism, nonsanctioned behavior, nonsymmetry, nonuniformity, ochlocracy, open rupture, perdition, perturbation, primal chaos, promiscuity, promiscuousness, randomness, ravage, rebellion, recall of ambassadors, revolution, rift, roughhouse, rowdiness, rowdyism, ruffianism, ruin, ruination, rupture, scaling, scattering, schism, separation, shambles, shattering, slaughter, split, spoliation, syndicalism, tohubohu, turbulence, turmoil, undoing, unruliness, unsymmetry, ununiformity, upset, vandalism, venial sin, vice, waste, wrack, wrack and ruin, wreck, wrongdoing |
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