(MPC) A specification published by the Multimedia PC Marketing Council in 1990 to encourage the adoption of a standard multimedia computing platform. In May 1993, the MPC Marketing Council published a new specification called MPC Level 2 Specification as an enhanced multimedia computer standard. The original MPC specification, now also known as the MPC Level 1 Specification, continues in full effect.

The appearance of the MPC or MPC2 certification mark on a computer system or upgrade kit indicates that the hardware meets the corresponding (Level 1 or Level 2) MPC Marketing Council specification. Software bearing the Multimedia PC mark has been designed to work on Multimedia PC licensed hardware.

By establishing a standard platform, certifying hardware compliance and providing inter-operability between software and hardware for the consumer, the MPC Marketing Council is encouraging widespread use of multimedia applications and hardware.