Viral Video Definition and Meaning

A viral video is a video clip that achieves widespread distribution through online sharing. The term viral is usually associated with a negative meaning. However, when it comes to marketing, viral means distribution through sharing, and that is positive. Unlike tradition marketing, viral marketing is mostly free. People take an advertisement and distribute it amongst themselves. A viral video is a video which is spread through online sharing, such as blogs, forums, email, and sharing sites. To be "viral", the video needs to be appealing to the audience, and it usually achieves this by being different, funny, and witty.